Case Studies as a Teaching Tool in Management Education

Case Studies as a Teaching Tool in Management Education

Dominika Latusek

Copyright: © 2017 |Pages: 326

ISBN13: 9781522507703|ISBN10: 1522507701|EISBN13: 9781522507710

DOI: 10.4018/978-1-5225-0770-3

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Latusek, Dominika, editor. Case Studies as a Teaching Tool in Management Education. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0770-3

APA

Latusek, D. (Ed.). (2017). Case Studies as a Teaching Tool in Management Education. IGI Global. https://doi.org/10.4018/978-1-5225-0770-3

Chicago

Latusek, Dominika, ed. Case Studies as a Teaching Tool in Management Education. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0770-3

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Management education is one of the most popular fields of study worldwide, and as it continues to grow, so does the need for updated, relevant programs to best prepare students for the business world. Case studies have become popular as a means to teach real world applications, but require flexibility in form and content catered to each audience in order to garner the intended affects.

Case Studies as a Teaching Tool in Management Education demonstrates the benefits and challenges associated with teaching through case studies in management studies, by weaving theory and practice to form a comprehensive outline for educators. This publication is essential reading for managers, business professionals, teachers in higher education, and advanced management students.

Table of Contents

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Front Materials

Title Page

Copyright Page

Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series

Editorial Advisory Board

Preface

Chapters

Chapter 1

The Case Study: Much More Than Just Another Story (pages 1-14)

Joseph Brady

Today's complex and global corporate environment requires business students to enter the workplace with more diverse skills and the ability to make useful decisions in their careers. The old adage of speaking “to” students in a...

Chapter 2

The Pedagogic Possibilities of Student-Generated Case Studies: Moving through the Looking Glass (pages 15-36)

David Starr-Glass

In management and other business-related studies, case studies have become popular and ubiquitous. Case studies certainly provide significant opportunities for learners and instructors; however, the possibilities of case studies are...

Chapter 3

Case Study Method in Simulation Game Design and Teaching (pages 37-60)

Marcin Wardaszko

Case studies and simulation games have a lot in common. In this chapter, the author analyses the commonalities of case studies and simulation games in three different aspects. The first aspect is the use of simulation games as case...

Chapter 4

A Living ‘CCC'ase Study: A Business Focused Action‐Learning Project (pages 61-78)

Donna M. Velliaris, Janine M. Pierce

This chapter describes the Coglin Clothing Company (CCC), the focus of a multidisciplinary Live/Living Case Study (LCS) that was developed and introduced at the Eynesbury Institute of Business and Technology (EIBT) between 2010-2013....

Chapter 5

Resolving the Magic Cube of Effective Case Teaching: Benchmarking Case Teaching Practices in Emerging Markets – Insights from the Central European University Business School, Hungary (pages 79-103)

Zoltan Buzady

This chapter contribution has three major aims: First, to present a benchmark of current practices of teaching with case studies in order to inform fellow scholars, who are generally interested in this particular pedagogical approach...

Chapter 6

Development of Knowledge and Skills with Case Method (pages 104-120)

Kaja Prystupa, Omar Luethi

The aim of this chapter is to analyze the application of two different variations of the case study method at different levels of education programs in reference to the development of knowledge and skills. Based on theoretical...

Chapter 7

Combining Case Teaching and Case Writing Creatively (pages 121-140)

Urs Müller, Martin Kupp

In this chapter, the authors propose that not only do case teaching and case writing belong together, they can also support and inform each other in many ways. The authors highlight the fact that case teaching and case writing are...

Chapter 8

The Application of the Learning Sciences to the Design of Business Education Cases (pages 141-168)

Michael D. Hamlin

Business education is education for practice and thus, requires a systematic and integrative approach that will guide students toward becoming reflective practitioners. Case-based education is an important tool that can provide the...

Chapter 9

Management Methodology: Crafting Creative Case Studies to Capture Concepts and Contexts for Course Clarity (pages 169-188)

Janine M. Pierce, Donna M. Velliaris

This chapter overviews the rationale and methodology underpinning the implementation of two ‘purpose written' case studies delivered within two separate undergraduate Management courses. Finding suitable pre-existing...

Chapter 10

“Case Writing Canvas”: A Simple Tool for Managing Complexities of Case-Development Process (pages 189-207)

Tomasz Olejniczak

The popularity of case-study methods in business education is constantly growing. Consequently, there is an increasing demand for publications concerning case writing and teaching, which helps business educators develop their own...

Chapter 11

Writing a Case Study: Research Design (pages 208-221)

Anna Pikos

The case method is a pedagogical tool that allows students to achieve their learning objectives through active discussion. A case study presenting a real event also allows students to link the theory to the practice. Readers learn...

Chapter 12

Best Practices for Writing Case Studies (pages 222-243)

Justyna Starostka, Bartłomiej Kurzyk

The main aim of this chapter is to provide the reader with knowledge about best practices in writing case studies. Case studies are now widely used in many areas of education. Our special focus of this chapter is on business case...

Chapter 13

Case Study as a Teaching Method in Marketing (pages 244-263)

Marcin Awdziej

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as...

Chapter 14

Gap Between Theory and Practice in Management Education: Teaching Entrepreneurship Through Practice (pages 264-277)

Elona Garo

The gap between skills that students learn in the schools and the ones required by the market is still huge. Business school should create effective programs. Teaching methods which allow students to explore business issues and to...

Chapter 15

Case-Based Teaching in Short-Term Management Development Programs: Opportunities and Challenges (pages 278-292)

Pavel Lebedev

In this chapter the author discusses how and when cases should be used or not, during short-term educational programs, either company tailored or open enrollment, and designed for midlevel and executive level managers. Reflecting on...

Back Materials

Compilation of References

About the Contributors

Index

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