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Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements

Michael A. Brown Sr.
Copyright: © 2017 |Pages: 294
ISBN13: 9781522519638|ISBN10: 1522519637|EISBN13: 9781522519645
DOI: 10.4018/978-1-5225-1963-8
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MLA

Brown Sr., Michael A., editor. Social Media Performance Evaluation and Success Measurements. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1963-8

APA

Brown Sr., M. A. (Ed.). (2017). Social Media Performance Evaluation and Success Measurements. IGI Global. https://doi.org/10.4018/978-1-5225-1963-8

Chicago

Brown Sr., Michael A., ed. Social Media Performance Evaluation and Success Measurements. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1963-8

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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement.

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Social Networking and Online Communities (ASNOC) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Acknowledgment
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Chapters
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Chapter 1
Overview  (pages 28-28)
Overview
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Chapter 2
New Look Social Media  (pages 46-46)
We use a gauge to make the point that public administrators have been busy working to take advantage of opportunities to participate in the digital conversation through increased social media activities. This is a daunting...
New Look Social Media
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Chapter 3
As the magnifying glass in Figure 1 illustrates, this section addresses a closer look at the challenge of analyzing online activities to get a sense of the effectiveness of online interactions. We take a broad view of measurement in...
Examining Social Media Effectiveness
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Back Materials
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Compilation of References
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About the Contributors
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Index
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