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Advances in Electronic Marketing

Advances in Electronic Marketing

Irvine Clarke III, Theresa B. Flaherty
Copyright: © 2005 |Pages: 336
ISBN13: 9781591403210|ISBN10: 1591403219|EISBN13: 9781591403234|ISBN13 Softcover: 9781591403227
DOI: 10.4018/978-1-59140-321-0
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MLA

Clarke III, Irvine, and Theresa B. Flaherty, editors. Advances in Electronic Marketing. IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0

APA

Clarke III, I. & Flaherty, T. B. (Eds.). (2005). Advances in Electronic Marketing. IGI Global. https://doi.org/10.4018/978-1-59140-321-0

Chicago

Clarke III, Irvine, and Theresa B. Flaherty, eds. Advances in Electronic Marketing. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0

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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer.

Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Preface
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Acknowledgments
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Chapters
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Chapter 1
Buyer Behavior of Online Consumers
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Chapter 2
E-Marketing Strategy  (pages 83-83)
E-Marketing Strategy
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Chapter 3
Technology for E-Marketing
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Chapter 4
E-Marketing Legal Challenges
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Back Materials
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Glossary
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About the Authors
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Index
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