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E-Commerce Activity, Opportunities, and Strategies in Latin America

E-Commerce Activity, Opportunities, and Strategies in Latin America

Raul Gouvea, Dante Di Gregorio, Suleiman K. Kasicieh
Copyright: © 2005 |Pages: 24
ISBN13: 9781591403548|ISBN10: 1591403545|ISBN13 Softcover: 9781591403555|EISBN13: 9781591403562
DOI: 10.4018/978-1-59140-354-8.ch006
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MLA

Gouvea, Raul, et al. "E-Commerce Activity, Opportunities, and Strategies in Latin America." Electronic Business in Developing Countries: Opportunities and Challenges, edited by Sherif Kamel, IGI Global, 2005, pp. 118-141. https://doi.org/10.4018/978-1-59140-354-8.ch006

APA

Gouvea, R., Di Gregorio, D., & Kasicieh, S. K. (2005). E-Commerce Activity, Opportunities, and Strategies in Latin America. In S. Kamel (Ed.), Electronic Business in Developing Countries: Opportunities and Challenges (pp. 118-141). IGI Global. https://doi.org/10.4018/978-1-59140-354-8.ch006

Chicago

Gouvea, Raul, Dante Di Gregorio, and Suleiman K. Kasicieh. "E-Commerce Activity, Opportunities, and Strategies in Latin America." In Electronic Business in Developing Countries: Opportunities and Challenges, edited by Sherif Kamel, 118-141. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-354-8.ch006

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Abstract

In this chapter, we analyze international differences in e-commerce activity and strategies within Latin America and between Latin and non-Latin markets. Starting at a macro-level, we compare e-commerce activity and Internet-related developments in Latin America with developments in other regions. Moving to a closer focus on Latin America, we then discuss the evolution of e-commerce within Latin American countries, with an emphasis on Brazil, Chile, and Mexico. Finally, we identify prevalent business models and analyze the strategies of key players in this sector, and discuss the outlook for the future.

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