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E-Readiness and Successful E-Commerce Diffusion in Developing Countries

E-Readiness and Successful E-Commerce Diffusion in Developing Countries

Alemayehu Molla
ISBN13: 9781591403548|ISBN10: 1591403545|EISBN13: 9781591403562
DOI: 10.4018/978-1-59140-354-8.ch010
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MLA

Molla, Alemayehu. "E-Readiness and Successful E-Commerce Diffusion in Developing Countries." Electronic Business in Developing Countries: Opportunities and Challenges, edited by Sherif Kamel, IGI Global, 2005, pp. 214-233. https://doi.org/10.4018/978-1-59140-354-8.ch010

APA

Molla, A. (2005). E-Readiness and Successful E-Commerce Diffusion in Developing Countries. In S. Kamel (Ed.), Electronic Business in Developing Countries: Opportunities and Challenges (pp. 214-233). IGI Global. https://doi.org/10.4018/978-1-59140-354-8.ch010

Chicago

Molla, Alemayehu. "E-Readiness and Successful E-Commerce Diffusion in Developing Countries." In Electronic Business in Developing Countries: Opportunities and Challenges, edited by Sherif Kamel, 214-233. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-354-8.ch010

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Abstract

This chapter explores the impact of organizational and environmental e-readiness factors on the successful diffusion of e-commerce. It presents a conceptual framework of e-readiness and e-commerce success, identifies the constructs and variables to operationalize the framework and reports the e-readiness and e-commerce success assessments of a sample of business organizations from South Africa. Business managers and policy makers, by understanding the e-readiness factors affecting e-commerce diffusion can make effective decisions to exploit specific e-commerce opportunities. Furthermore, researchers can use the developed framework to study the level of e-commerce adoption, the success of the process that led to it and the benefits to users, organizations and the economy.

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