Contemporary Research in E-Marketing, Volume 1

Contemporary Research in E-Marketing, Volume 1

Sandeep Krishnamurthy

Copyright: © 2005 |Pages: 347

ISBN13: 9781591403722|ISBN10: 1591403723|EISBN13: 9781591403746|ISBN13 Softcover: 9781591403739

DOI: 10.4018/978-1-59140-372-2

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Krishnamurthy, Sandeep, editor. Contemporary Research in E-Marketing, Volume 1. IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2

APA

Krishnamurthy, S. (Ed.). (2005). Contemporary Research in E-Marketing, Volume 1. IGI Global. https://doi.org/10.4018/978-1-59140-372-2

Chicago

Krishnamurthy, Sandeep, ed. Contemporary Research in E-Marketing, Volume 1. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2

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E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

Table of Contents

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Front Materials

Title Page

Copyright Page

Preface

Chapters

Chapter 1

Social Oracles as Advertising Tools in Programmable Businesses (pages 1-37)

Nick V. Flor

A social oracle is a particular kind of software agent that outputs social information. The information provided by a social oracle is typically for entertainment purposes and not necessarily genuine. But irrespective of the veracity...

Chapter 2

Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? (pages 38-47)

Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter

By any measure, e-mail turns out to be one of most effective and useful features offered by the Internet. However, by providing an unprecedented level of personalized communication opportunities, e-mail has also become a favorite...

Chapter 3

Web Personalization for E-Marketing Intelligence (pages 48-68)

Penelope Markellou, Maria Rigou, Spiros Sirmakessis

As the Web is growing exponentially, online marketing has been changed by the newly provided technological capacities and digital channels of sales. Online marketing or e-marketing is the adaptation and development of marketing...

Chapter 4

E-Commerce as Knowledge Management: Managing Consumer Service Quality (pages 69-92)

Rachel McLean, Nigel M. Blackie

This chapter constructs the concept of e-commerce as knowledge management. The socially constructed approach to knowledge management is adopted. Through qualitative research, rooted in the Social Constructionist-Critical Theory...

Chapter 5

MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality (pages 93-129)

Jan Nordman, Veronica Liljander

Until recently, mobile services, i.e., services that are offered to consumers on their mobile phones, have been overshadowed by their counterpart, the electronic services offered on the wired Internet, especially in Europe and the...

Chapter 6

Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces (pages 130-148)

Kyle B. Murray

As customers gain Web site-specific skills they come to perceive the Web site differently and more favourably than inexperienced customers. This is not only due to familiarity, emotional attachment, liking, trust, etc. Often, it is...

Chapter 7

The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs (pages 149-165)

Mark P. Sena, C. Edward Heath, Michael A. Webb

Buyers on eBay commonly rely on seller feedback ratings to determine bidding strategies. Various studies have examined the impact of eBay’s reputation system on auction outcomes. This study builds on prior research by examining the...

Chapter 8

Viral Experiences: Do You Trust Your Friends? (pages 166-185)

Shenja van der Graaf

This chapter signals the implications of a shift in production and distribution practices of online advertising in an age of computer network-facilitated participation. It explores online entertainment forms such as games and films...

Chapter 9

Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy (pages 186-199)

Kim Sheehan

Past research has indicated that public opinion polls can have a strong effect on public policy decisions. Since the advent of a commercialized Internet, numerous polls have assessed American’s views on privacy in both the online and...

Chapter 10

Online Privacy: Consumer Concerns and Technological Competence (pages 200-225)

Pushkala Raman, Kartik Pashupati

The primary research objectives of this chapter are to: (a) investigate consumer attitudes to the invasion of online privacy, and (b) discover coping strategies used by consumers when they are online. Using a grounded theory...

Chapter 11

Using Server Log Files and Online Experiments to Enhance Internet Marketing (pages 226-249)

Charles F. Hofacker, Jamie Murphy

Unlike most traditional media, the Internet is both digital and interactive. Here we do not simply refer to interactions between consumers and a Web site or e-mail, but also between the marketer and the firm’s Web site or e-mail....

Chapter 12

CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing (pages 250-267)

Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia

Customers vary in their needs, and their wants change swiftly. The Internet and allied technologies enable customers to locate and obtain a variety of services/products and sometimes even have fun in the process. For e-marketers...

Chapter 13

An Interactive Marketing Communications Model in New Product Diffusion (pages 268-296)

Fiona Sussan

The introduction of the Internet medium has accelerated changes in marketing communications. This chapter proposes an Interactive Marketing Communication Model that reflects two types of online conversations, business-to-consumer and...

Chapter 14

A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials (pages 297-322)

Kirk St.Amant

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations...

Chapter 15

How Innovativeness Influences Internet Shopping (pages 323-336)

Ronald E. Goldsmith, Barbara A. Lafferty

Innovativeness is a willingness to try new things. Combined with other factors, innovativeness leads consumers to be among the first to adopt new ideas, products, and practices, such as buying online. As an individual difference...

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