E-Commerce in the Sub-Saharan Africa

E-Commerce in the Sub-Saharan Africa

Kenneth Msiska
ISBN13: 9781591405757|ISBN10: 1591405750|EISBN13: 9781591407911
DOI: 10.4018/978-1-59140-575-7.ch043
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MLA

Msiska, Kenneth. "E-Commerce in the Sub-Saharan Africa." Encyclopedia of Developing Regional Communities with Information and Communication Technology, edited by Stewart Marshall, et al., IGI Global, 2005, pp. 246-249. https://doi.org/10.4018/978-1-59140-575-7.ch043

APA

Msiska, K. (2005). E-Commerce in the Sub-Saharan Africa. In S. Marshall, W. Taylor, & X. Yu (Eds.), Encyclopedia of Developing Regional Communities with Information and Communication Technology (pp. 246-249). IGI Global. https://doi.org/10.4018/978-1-59140-575-7.ch043

Chicago

Msiska, Kenneth. "E-Commerce in the Sub-Saharan Africa." In Encyclopedia of Developing Regional Communities with Information and Communication Technology, edited by Stewart Marshall, Wal Taylor, and Xinghuo Yu, 246-249. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-575-7.ch043

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Abstract

Business firms continue to explore innovative ways of conducting business for many reasons. For electronic commerce (e-commerce) the reasons may range from the maximization of profits through an enlarged clientele to the reduction of operating costs. As the Internet continues to experience phenomenal growth in the sub-Saharan Africa, opportunities are being seized by various players to fully exploit the ‘Net’ as a reliable tool for communication, marketing and commerce. Through the Internet people are able to exchange information, even far afield, at reasonable costs, businesses are able to capture target markets for their products and services, and online shopping is no longer a pipe dream.

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