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Unwired Business: Cases in Mobile Business

Unwired Business: Cases in Mobile Business

Copyright: © 2006 |Pages: 296
ISBN13: 9781591406648|ISBN10: 1591406641|EISBN13: 9781591406662|ISBN13 Softcover: 9781591406655
DOI: 10.4018/978-1-59140-664-8
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MLA

Barnes, Stuart J., and Eusebio Scornavacca, editors. Unwired Business: Cases in Mobile Business. IGI Global, 2006. https://doi.org/10.4018/978-1-59140-664-8

APA

Barnes, S. J. & Scornavacca, E. (Eds.). (2006). Unwired Business: Cases in Mobile Business. IGI Global. https://doi.org/10.4018/978-1-59140-664-8

Chicago

Barnes, Stuart J., and Eusebio Scornavacca, eds. Unwired Business: Cases in Mobile Business. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-664-8

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Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development.

Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Preface
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Chapters
Chapter 1
Consumer Applications of M-Business
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Chapter 2
Mobile Marketing  (pages 81-81)
Mobile Marketing
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Organizational Applications of M-Business
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Chapter 4
Mobile Applications in Healthcare
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Mobile Technologies in International Markets
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Back Materials
Acknowledgments
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About the Authors
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Index
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