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Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Robert MacGregor, Ann T. Hodgkinson
Copyright: © 2007 |Pages: 354
ISBN13: 9781599041261|ISBN10: 159904126X|EISBN13: 9781599041285|ISBN13 Softcover: 9781599041278
DOI: 10.4018/978-1-59904-126-1
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MLA

MacGregor, Robert, and Ann T. Hodgkinson, editors. Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics. IGI Global, 2007. https://doi.org/10.4018/978-1-59904-126-1

APA

MacGregor, R. & Hodgkinson, A. T. (Eds.). (2007). Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics. IGI Global. https://doi.org/10.4018/978-1-59904-126-1

Chicago

MacGregor, Robert, and Ann T. Hodgkinson, eds. Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-126-1

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Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary.

Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.

Table of Contents

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Front Materials
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Front Page
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Copyright Page
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Preface
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Acknowledgments
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Chapters
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Chapter 1
Introduction to Clustering
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Chapter 2
Marketing  (pages 15-15)
Marketing
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Chapter 3
Management and Economics  (pages 126-126)
Management and Economics
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Chapter 4
Information Technology  (pages 223-223)
Information Technology
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Back Materials
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Conclusion
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Glossary
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About the Authors
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Index
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