Information Communication Technologies and Emerging Business Strategies

Information Communication Technologies and Emerging Business Strategies

Shenja van der Graaf, Yuichi Washida

Copyright: © 2007 |Pages: 316

ISBN13: 9781599042343|ISBN10: 1599042347|EISBN13: 9781599042367|ISBN13 Softcover: 9781599042350

DOI: 10.4018/978-1-59904-234-3

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MLA

van der Graaf, Shenja, and Yuichi Washida, editors. Information Communication Technologies and Emerging Business Strategies. IGI Global, 2007. https://doi.org/10.4018/978-1-59904-234-3

APA

van der Graaf, S. & Washida, Y. (Eds.). (2007). Information Communication Technologies and Emerging Business Strategies. IGI Global. https://doi.org/10.4018/978-1-59904-234-3

Chicago

van der Graaf, Shenja, and Yuichi Washida, eds. Information Communication Technologies and Emerging Business Strategies. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-234-3

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In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies.

Information Communication Technologies and Emerging Business Strategies creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.

Table of Contents

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Front Materials

Title Page

Copyright Page

Preface

Chapters

Innovation, Communication Technologies, and Consumer Clusters

Chapter 1

Propagating the Ideal: The Mobile Communication Paradox (pages 1-19)

Imar de Vries

In this chapter, visions of mobile communication are explored by focussing on idealised concepts surrounding wireless technology. By examining sources on the development, marketing, and use of wireless technology, I contextualise...

Chapter 2

Beauty and the Nerd: Ethnographical Analyses in the Japanese Digitalization (pages 20-35)

Gaby Anne Wildenbos, Yuichi Washida

This chapter focuses on the Japanese usage of digital products. Both the consumer and production side are addressed, whereby emphasizing the mobile phone industry on the basis of two consumer groups otakus and kogals. First, key...

Chapter 3

The Right of Interpretation: Who Decides the Success of Picture Mail? (pages 36-58)

Michael Bjom

This chapter is an empirical research report describing the diffusion of mobile camera phones and picture mail services in Japan between the years 1997 and 2005, based on annual consumer surveys conducted by Ericsson Consumer &...

Chapter 4

Foreseeing the Future Lifestyle with Digital Music: A Comparative Study Between Mobile Phone Ring Tones and Hard-Disk Music Players Like iPod (pages 59-75)

Masataka Yoshikawa

This chapter aims to explore the future trajectory of enjoying digital music entertainment among consumers comparing the characteristics of the usage patterns of digital music appliances in the U.S. and those in Japan. As the first...

Commerce, Community, and Consumer-Generated Content

Chapter 5

You're in My World Now. Ownership and Access in the Proprietary Community of an MMOG (pages 76-96)

Sal Humphreys

This chapter considers how the interactive and social nature of massively multiplayer online games (MMOGs) presents challenges to systems of organisation, control, and regulation used for more conventional media products. It examines...

Chapter 6

Games and Advertisement: Beyond Banners and Billboards (pages 97-117)

David B. Nieborg

The use of digital games for the promotion of goods and services is becoming more popular with the maturing and penetration of the medium. This chapter analyzes the use of advertisement in games and seeks to answer in which way...

Chapter 7

Digital Petri Dishes: LiveJournal User Icons as a Space and Medium of Popular Cultural Production (pages 118-139)

Alek Tarkowski

Internet applications such as Web-based blogging and instant messaging tools or social networking sites often provide their users with the possibility of displaying small graphic elements. Such “pictures” or “icons” allow users to...

Creative Industries

Chapter 8

Creative London? Investigating New Modalities of Work in the Cultural Industries (pages 140-159)

David Lee

This chapter considers the emergence of the discourse of creativity in contemporary economic, political, and social life, and the characteristics of emerging labour markets in the cultural industries. In particular it is concerned...

Chapter 9

Digital Cinema as Disruptive Technology: Exploring New Business Models in the Age of Digital Distribution (pages 160-178)

Nigel Culkin, Norbert Morawetz, Keith Randle

The distribution and exhibition of motion pictures are at a crossroads. Ever since the medium was invented in the 1890s the “picture” has been brought to the spectator in the form of photochemical images stored on strips of celluloid...

Chapter 10

Access to the Living Room: Triple Play and Interactive Television Reshaping the Producer/Consumer Relation (pages 179-190)

Eggo Muller

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch...

Chapter 11

Screening in High Standard: Innovating Film and Television in a Digital Age Through High Definition (pages 191-208)

Bas Agterberg

This chapter introduces the innovation of television by looking at the development of high definition television (HDTV). It argues that the way that the interaction of technological, industrial, and political actors has been crucial...

Emerging Markets and Organizational Cultures

Chapter 12

Bringing on the Next Billion Online: Cooperative Strategies to Create Internet Demand in Emerging Markets (pages 209-237)

Karen Coppock

This chapter classifies the types of partnerships employed to increase Internet demand in emerging markets. This classification system, or taxonomy, is based on more than 60 in-depth interviews, about 32 partnerships, designed to...

Chapter 13

Organizing Across Distances: Managing Successful Virtual Team Meetings (pages 238-256)

Kris M. Markman

This chapter examines the use of computer chat technologies for virtual team meetings. The use of geographically dispersed (i.e., virtual) teams is a growing phenomenon in modern organizations. Although a variety of information and...

Chapter 14

Working at Home: Negotiating Space and Place (pages 257-279)

Tracy L.M. Kennedy

This chapter explores the work-family interface by investigating home as a potential work space that must still accommodate the social and leisure needs of household members. By examining spatial patterns of household Internet...

Chapter 15

Media Life Cycle and Consumer-Generated Innovation (pages 280-305)

Yuichi Washida, Shenja van der Graaf, Eva Keeris

This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life cycle by exploring the replacement of communication...

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