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How to Globalize Online Course Content

How to Globalize Online Course Content

Martin Schell
Copyright: © 2007 |Pages: 13
ISBN13: 9781599043012|ISBN10: 1599043017|ISBN13 Softcover: 9781599043029|EISBN13: 9781599043036
DOI: 10.4018/978-1-59904-301-2.ch009
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MLA

Schell, Martin. "How to Globalize Online Course Content." Globalized E-Learning Cultural Challenges, edited by Andrea Edmundson, IGI Global, 2007, pp. 155-167. https://doi.org/10.4018/978-1-59904-301-2.ch009

APA

Schell, M. (2007). How to Globalize Online Course Content. In A. Edmundson (Ed.), Globalized E-Learning Cultural Challenges (pp. 155-167). IGI Global. https://doi.org/10.4018/978-1-59904-301-2.ch009

Chicago

Schell, Martin. "How to Globalize Online Course Content." In Globalized E-Learning Cultural Challenges, edited by Andrea Edmundson, 155-167. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-301-2.ch009

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Abstract

Considering that 347 languages have over 1 million speakers each and account for 94% of the world’s population, localization is unsustainable as a strategy for making online courses globally accessible. Writing Web content in Global English is the best way to ensure that people from all linguistic backgrounds have a reasonable chance of comprehending course materials. This chapter shows how to transform native English text into Global English (simpler syntax, less jargon, fewer idioms, no slang). It also discusses e-learning design issues such as cultural perspective and Internet logistics (speed and cost of connection). Finally, it addresses the future of English as a global language, particularly in reference to its supposed “rivalry” with Mandarin.

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