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Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

In Lee
Copyright: © 2009 |Pages: 424
ISBN13: 9781605661544|ISBN10: 1605661546|EISBN13: 9781605661551|ISBN13 Softcover: 9781616926199
DOI: 10.4018/978-1-60566-154-4
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MLA

Lee, In, editor. Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks. IGI Global, 2009. https://doi.org/10.4018/978-1-60566-154-4

APA

Lee, I. (Ed.). (2009). Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks. IGI Global. https://doi.org/10.4018/978-1-60566-154-4

Chicago

Lee, In, ed. Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-154-4

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Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management.

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Book Series
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International Advisory Board
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Preface
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Chapters
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Chapter 1
E-Customer Relationship Management
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Chapter 2
E-Business Models and Strategies
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Chapter 3
E-Business Management  (pages 174-174)
E-Business Management
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Chapter 4
Online Consumer Behavior  (pages 276-276)
Online Consumer Behavior
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Back Materials
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Compilation of References
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About the Contributors
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Index
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