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Enhancing Student Productivity Using a Creativity Tutorial

Enhancing Student Productivity Using a Creativity Tutorial

Monty McNair, Caroline Howard, Paul Watkins, Indira Guzman
Copyright: © 2009 |Pages: 9
ISBN13: 9781605661988|ISBN10: 1605661988|EISBN13: 9781605661995
DOI: 10.4018/978-1-60566-198-8.ch128
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MLA

McNair, Monty, et al. "Enhancing Student Productivity Using a Creativity Tutorial." Encyclopedia of Distance Learning, Second Edition, edited by Patricia L. Rogers, et al., IGI Global, 2009, pp. 915-923. https://doi.org/10.4018/978-1-60566-198-8.ch128

APA

McNair, M., Howard, C., Watkins, P., & Guzman, I. (2009). Enhancing Student Productivity Using a Creativity Tutorial. In P. Rogers, G. Berg, J. Boettcher, C. Howard, L. Justice, & K. Schenk (Eds.), Encyclopedia of Distance Learning, Second Edition (pp. 915-923). IGI Global. https://doi.org/10.4018/978-1-60566-198-8.ch128

Chicago

McNair, Monty, et al. "Enhancing Student Productivity Using a Creativity Tutorial." In Encyclopedia of Distance Learning, Second Edition, edited by Patricia L. Rogers, et al., 915-923. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-198-8.ch128

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Abstract

Survival in the 21st century marketplace often depends on the creativity of organizational employees (Beckett, 1992; Hermann, 1993; Johnson, 1992; Kanter, 1982). Many historians attribute the emergence of the United States (US) as a twentieth century superpower to the creativity of its population (Florida, 2005; Ehrlich, 2007). They warn that the United States may be losing its dominance due to declines in the ability to attract and sustain human capital including the creative talent critical for innovation (Florida, 2004; Florida, 2005; Ehrlich, 2007). In his Harvard Business Review article, America’s Looming Creativity Crisis, Richard Florida of Carnegie Mellon describes the importance of creativity to the wealth of a society: “Today, the terms of competition revolve around a central axis: a nation’s ability to mobilize, attract and retain human creative talent.“ In other words, nations and their citizens depend on the creativity of their residents to ensure their economic prosperity.

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