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Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

Stephen Burgess, Carmine Sellitto, Stan Karanasios
Copyright: © 2009 |Pages: 352
ISBN13 Softcover: 9781616926175|ISBN13: 9781605662244|ISBN10: 1605662240|EISBN13: 9781605662251
DOI: 10.4018/978-1-60566-224-4
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MLA

Burgess, Stephen, et al. Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation. IGI Global, 2009. https://doi.org/10.4018/978-1-60566-224-4

APA

Burgess, S., Sellitto, C., & Karanasios, S. (2009). Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation. IGI Global. https://doi.org/10.4018/978-1-60566-224-4

Chicago

Burgess, Stephen, Carmine Sellitto, and Stan Karanasios. Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-224-4

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Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Book Series
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Foreword
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Preface
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Chapters
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Chapter 1
Setting the Scene  (pages 26-26)
Setting the Scene
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Chapter 2
Readiness, Business Aims and Planning
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Web Presence Implementation and Evaluation
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Chapter 4
Epilogue  (pages 274-274)
Epilogue
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Back Materials
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About the Authors
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Index
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