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Mass Customization for Personalized Communication Environments: Integrating Human Factors

Mass Customization for Personalized Communication Environments: Integrating Human Factors

Constantinos Mourlas, Panagiotis Germanakos
Copyright: © 2010 |Pages: 318
ISBN13: 9781605662602|ISBN10: 1605662607|EISBN13: 9781605662619|ISBN13 Softcover: 9781616923938
DOI: 10.4018/978-1-60566-260-2
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MLA

Mourlas, Constantinos, and Panagiotis Germanakos, editors. Mass Customization for Personalized Communication Environments: Integrating Human Factors. IGI Global, 2010. https://doi.org/10.4018/978-1-60566-260-2

APA

Mourlas, C. & Germanakos, P. (Eds.). (2010). Mass Customization for Personalized Communication Environments: Integrating Human Factors. IGI Global. https://doi.org/10.4018/978-1-60566-260-2

Chicago

Mourlas, Constantinos, and Panagiotis Germanakos, eds. Mass Customization for Personalized Communication Environments: Integrating Human Factors. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-260-2

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Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency.

Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
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Mass Customization in Products and Services
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Chapter 2
Mass Customization Meets Personalization
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Innovative Applications and Services with Customized Adaptive Behaviour
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Back Materials
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Compilation of References
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About the Contributors
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Index
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