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E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies

Hugh M. Pattinson, David R. Low
Copyright: © 2011 |Pages: 332
ISBN13: 9781605663944|ISBN10: 1605663948|EISBN13: 9781605663951|ISBN13 Softcover: 9781616923495
DOI: 10.4018/978-1-60566-394-4
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MLA

Pattinson, Hugh M., and David R. Low, editors. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies. IGI Global, 2011. https://doi.org/10.4018/978-1-60566-394-4

APA

Pattinson, H. M. & Low, D. R. (Eds.). (2011). E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies. IGI Global. https://doi.org/10.4018/978-1-60566-394-4

Chicago

Pattinson, Hugh M., and David R. Low, eds. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-394-4

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The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies.

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Foreword
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Preface
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Chapters
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E-Marketing and the New Collaborative Information Platform
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Chapter 2
What is E-Novation?  (pages 48-48)
What is E-Novation?
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Chapter 3
E-Novation Marketing Issues
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Chapter 4
E-Novation Business Development
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Emerging E-Novation, Platforms and Marketing
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Back Materials
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Compilation of References
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About the Contributors
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Index
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