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Market Knowledge Management, Innovation and Product Performance: Survey in Medium and Large Brazilian Industrial Firms

Market Knowledge Management, Innovation and Product Performance: Survey in Medium and Large Brazilian Industrial Firms

Cid Gonçalves Filho, Rodrigo Baroni de Carvalho, George Leal Jamil
Copyright: © 2011 |Pages: 19
ISBN13: 9781605667096|ISBN10: 1605667099|ISBN13 Softcover: 9781616927882|EISBN13: 9781605667102
DOI: 10.4018/978-1-60566-709-6.ch003
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MLA

Filho, Cid Gonçalves, et al. "Market Knowledge Management, Innovation and Product Performance: Survey in Medium and Large Brazilian Industrial Firms." Strategies for Knowledge Management Success: Exploring Organizational Efficacy, edited by Murray E. Jennex and Stefan Smolnik, IGI Global, 2011, pp. 32-50. https://doi.org/10.4018/978-1-60566-709-6.ch003

APA

Filho, C. G., Baroni de Carvalho, R., & Jamil, G. L. (2011). Market Knowledge Management, Innovation and Product Performance: Survey in Medium and Large Brazilian Industrial Firms. In M. Jennex & S. Smolnik (Eds.), Strategies for Knowledge Management Success: Exploring Organizational Efficacy (pp. 32-50). IGI Global. https://doi.org/10.4018/978-1-60566-709-6.ch003

Chicago

Filho, Cid Gonçalves, Rodrigo Baroni de Carvalho, and George Leal Jamil. "Market Knowledge Management, Innovation and Product Performance: Survey in Medium and Large Brazilian Industrial Firms." In Strategies for Knowledge Management Success: Exploring Organizational Efficacy, edited by Murray E. Jennex and Stefan Smolnik, 32-50. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-709-6.ch003

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Abstract

In a business environment characterized by a high level of competitiveness, the impact of new products on an organization’s revenue is an important factor. This research was developed with the objective of examining empirically the relationships between market knowledge management, innovation and the performance of new products in the market. This chapter analyzes KM (Knowledge Management) success trough a market-oriented perspective because, at the end of the day, KM success must lead to better organizational performance. The research model was generated by the combination of market knowledge models and KM success and maturity models. By means of a survey, based on 387 medium and large industrial firms, and the use of structural equation modeling, the supremacy of the competitor knowledge management process over other constructs was verified, as the most important antecedent of new product performance in the market. The results also revealed that innovation was strongly impacted from technology knowledge management and customer knowledge management.

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