MLA
Gurau, Calin. "The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms." Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social Dimensions, edited by Maria Manuela Cruz-Cunha, IGI Global, 2010, pp. 454-467. https://doi.org/10.4018/978-1-60566-892-5.ch025
APA
Gurau, C. (2010). The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms. In M. Cruz-Cunha (Ed.), Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social Dimensions (pp. 454-467). IGI Global. https://doi.org/10.4018/978-1-60566-892-5.ch025
Chicago
Gurau, Calin. "The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms." In Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social Dimensions, edited by Maria Manuela Cruz-Cunha, 454-467. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-892-5.ch025
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