E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Brychan Thomas, Geoff Simmons

Copyright: © 2010 |Pages: 399

ISBN13: 9781605669984|ISBN10: 1605669989|EISBN13: 9781605669991|ISBN13 Softcover: 9781616922306

DOI: 10.4018/978-1-60566-998-4

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MLA

Thomas, Brychan, and Geoff Simmons, editors. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization. IGI Global, 2010. https://doi.org/10.4018/978-1-60566-998-4

APA

Thomas, B. & Simmons, G. (Eds.). (2010). E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization. IGI Global. https://doi.org/10.4018/978-1-60566-998-4

Chicago

Thomas, Brychan, and Geoff Simmons, eds. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-998-4

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Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace.

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

Table of Contents

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Front Materials

Title Page

Copyright Page

Editorial Advisory Board

Foreword

Preface

Acknowledgment

Chapters

E-Commerce Trading and Small Business

Chapter 1

Facilitating E-Commerce Adoption: An Electronic Customs System (pages 1-22)

Marta Raus, Roman Boutellier

International trade conducted electronically is seen as a major driver of globalisation. We argue that the development of international electronic trade might grow faster if adequate governmental regulations support it. Based on a...

Chapter 2

E-Commerce Trading Patterns within the SME Sector: An Opportunity Missed? (pages 23-46)

Paul Jones, Gary Packham, David Pickernell, Paul Beynon-Davies

This study profiles an empirical study of E-Commerce trading patterns of SMEs in Wales. Academic debate continues to espouse the importance of the SME community in engendering economic prosperity and enhanced economic development...

E-Commerce and Small Business in Different Countries and Regions

Chapter 3

E-Crime and Non-Compliance with Government Regulations on E-Commerce: Barriers to E-Commerce Optimization in South African SMEs (pages 47-66)

M.E. Kyobe

E-commerce is critical to national development. Small and Medium sized organizations (SMEs) are encouraged to adopt it to address poverty, improve competitiveness and productivity. However, the escalation in electronic crime...

Chapter 4

Determinants of E-Commerce Adoption among Small and Medium-Sized Enterprises in Malaysia (pages 67-85)

Sim Chia Hua, Modapothala Jashua Rajesh, Lau Bee Theng

With a major proportion of research on Electronic Commerce (EC) undertaken on large corporations, and focused primarily on developed countries, little is known about the determinants of EC in Small and Medium-sized Enterprises (SMEs)...

Chapter 5

E-Commerce and Small and Medium-Sized Enterprises in S.E.Wales (pages 86-99)

Brychan Thomas, Geoff Simmons, Gary Packham, Christopher Miller

One region where e-commerce will have a particular impact for small and medium-sized enterprises (SMEs) over the next few years is South East Wales (SEW). In response to this a survey was undertaken by the Welsh Enterprise Institute...

Chapter 6

The Effectiveness of Internet Portals on the E-Commerce Activities of Rural SME Business Owners: A Study of Rural SMEs in Scotland (pages 100-115)

John Sanders, Laura Galloway, David Deakins

This chapter explores the uses and effectiveness of private and public/charity managed and funded internet portals on rural SMEs e-commerce activities in Scotland. Specifically, the study investigated whether there were differences...

Chapter 7

Internet Marketing and SMEs (pages 116-138)

Daniel John Doiron

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to...

The International Dimension of ICT, Websites and E-Commerce for Small Business

Chapter 8

Small Business Sales Growth and Internationalization Links to Web Site Functions in the United Kingdom (pages 139-173)

Robert Williams, Gary P. Packham, Brychan C. Thomas, Piers Thompson

The potential of the Internet to both geographically expand customer bases and provide a source of growth has led to a rapid embracement of the Internet by a majority of small businesses in the United Kingdom. However, many studies...

Chapter 9

ICT Opportunities Unlimited: The International Dimension in Opportunity Development (pages 174-186)

Ingrid Wakkee, Peter van der Sijde

Previous studies suggest that the majority of global startups have no choice but to operate across borders from day one (e.g., Oviatt and McDougall, 1994) to pursue their opportunities. Yet, few studies have explored how the...

E-Business and E-Marketing among Small Business Enterprises

Chapter 10

E-Business among Ethnic Minority Businesses: The Case of Ethnic Entrepreneurs (pages 187-207)

Martin Beckinsale

A small but growing body of evidence (SBS, 2004; Beckinsale & Ram, 2006) has indicated that Ethnic Minority Businesses (EMBs) have not adopted Information Communication Technology (ICT) at comparable rates to their non-EMB...

Chapter 11

The ‘Knock-on' Effect of E-Business upon Graphic Design SMEs in South Wales (pages 208-219)

Lyndon Murphy, Joanna Jones, Huw Swayne, Brychan Thomas

This chapter depicts the current findings of an ongoing longitudinal study pertaining to e-business and the graphic design industry. The research problem can be described as identifying the extent of engagement by graphic designers...

Chapter 12

Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies (pages 220-236)

Fiona McMahon, Aodheen O’Donnell

Evidence suggests that small to medium sized enterprises (SMEs) have failed to capitalize on the Internet to facilitate the management of customer relations (e-CRM) and the creation of competitive advantage (Chen & Popovich, 2003;...

Chapter 13

Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises (pages 237-258)

Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa

The chapter builds on the current body of knowledge in the field of E-Marketing through a survey and organised systematic examination of the published work related to the Technology Acceptance Model (TAM), Innovation Diffusion Theory...

Small Business and Electronic Retailing

Chapter 14

Multichannel Integration for Small and Medium Retailers (pages 259-274)

Daniela Andreini

Channel marketing literature has underlined the importance and the advantages of developing a multichannel integration between virtual and physical marketing channels, but researchers have concentrated their works on retail chains...

Chapter 15

E-Fulfilment and Offshore Centres: Economic Policy Implications for Small Business (pages 275-288)

Simon McCarthy, Brychan Thomas, Geoff Simmons

This chapter introduces the importance of the e-fulfilment industry for offshore centres and in particular the small business and economic policy implications. The extant concepts, research, and experiences the chapter builds on is...

Back Materials

Compilation of References

About the Contributors

Index

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