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Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions

Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions

Copyright: © 2011 |Pages: 406
ISBN13: 9781609607654|ISBN10: 1609607651|EISBN13: 9781609607661
DOI: 10.4018/978-1-60960-765-4
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MLA

Cruz-Cunha, Maria Manuela, and João Varajão, editors. Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions. IGI Global, 2011. https://doi.org/10.4018/978-1-60960-765-4

APA

Cruz-Cunha, M. M. & Varajão, J. (Eds.). (2011). Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions. IGI Global. https://doi.org/10.4018/978-1-60960-765-4

Chicago

Cruz-Cunha, Maria Manuela, and João Varajão, eds. Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-765-4

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Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportunities for both buyers and sellers.

Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption with a special focus on SME while providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities under the social, managerial and organizational dimensions.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Technological and Organizational Solutions
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Chapter 2
Marketing Strategies  (pages 132-132)
Marketing Strategies
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Chapter 3
Semantic Technologies  (pages 204-204)
Semantic Technologies
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Chapter 4
Legal and Security Aspects
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Back Materials
Compilation of References
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About the Contributors
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Index
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