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Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Copyright: © 2012 |Pages: 427
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
DOI: 10.4018/978-1-61350-147-4
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MLA

Sharma, Ravi S., et al., editors. Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4

APA

Sharma, R. S., Tan, M., & Pereira, F. (Eds.). (2012). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. IGI Global. https://doi.org/10.4018/978-1-61350-147-4

Chicago

Sharma, Ravi S., Margaret Tan, and Francis Pereira, eds. Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4

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Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM).

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Chapter 1
Business Frameworks  (pages 15-16)
Business Frameworks
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Chapter 2
Technology Platforms  (pages 97-97)
Technology Platforms
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Chapter 3
Digital Communities  (pages 233-233)
Digital Communities
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Chapter 4
Regulatory and Policy Issues
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Back Materials
About the Contributors
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Index
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