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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Maria Manuela Cruz-Cunha, Patricia Gonçalves, Nuno Lopes, Eva Maria Miranda, Goran D. Putnik
Copyright: © 2012 |Pages: 956
ISBN13: 9781613501689|ISBN10: 1613501684|EISBN13: 9781613501696
DOI: 10.4018/978-1-61350-168-9
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MLA

Cruz-Cunha, Maria Manuela, et al., editors. Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions. IGI Global, 2012. https://doi.org/10.4018/978-1-61350-168-9

APA

Cruz-Cunha, M. M., Gonçalves, P., Lopes, N., Miranda, E. M., & Putnik, G. D. (Eds.). (2012). Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions. IGI Global. https://doi.org/10.4018/978-1-61350-168-9

Chicago

Cruz-Cunha, Maria Manuela, et al., eds. Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-168-9

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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking.

The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
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Chapter 1
The Technological Dimension
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Chapter 2
Social Aspects  (pages 225-225)
Social Aspects
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Chapter 3
Social Networks in Education
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Chapter 4
Business and Managerial Aspects
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Case Studies/Studies of Impact and Adoption
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Back Materials
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About the Contributors
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Index
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