Social network analysis dates back to the early 20th century, with initial studies focusing on small group behavior from a sociological perspective. The emergence of the Internet and subsequent increase in the use of online social networking applications has caused a shift in the approach to this field. Faced with complex, large datasets, researchers need new methods and tools for collecting, processing, and mining social network data.
Social Network Mining, Analysis and Research Trends: Techniques and Applications covers current research trends in the area of social networks analysis and mining. Containing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science, this book proposes new measures, methods, and techniques in social networks analysis and also presents applications and case studies in this changing field.