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Encyclopedia of E-Business Development and Management in the Global Economy

Encyclopedia of E-Business Development and Management in the Global Economy

Copyright: © 2010 |Pages: 1458
ISBN13: 9781615206117|ISBN10: 1615206116|EISBN13: 9781615206124
DOI: 10.4018/978-1-61520-611-7
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MLA

Lee, In, editor. Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global, 2010. https://doi.org/10.4018/978-1-61520-611-7

APA

Lee, I. (Ed.). (2010). Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global. https://doi.org/10.4018/978-1-61520-611-7

Chicago

Lee, In, ed. Encyclopedia of E-Business Development and Management in the Global Economy. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-611-7

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As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation.

The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Acknowledgment
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Articles
Theoretical Foundations of E-Business
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E-Business Planning and Performance Evaluation
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Article
E-Marketplaces  (pages 187-187)
E-Marketplaces
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Article
E-Business Strategies  (pages 283-283)
E-Business Strategies
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Article
E-Business Models  (pages 335-335)
E-Business Models
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Article
E-Business Management  (pages 427-427)
E-Business Management
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Article
Online Consumer Behavior  (pages 636-636)
Online Consumer Behavior
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Article
Mobile Commerce  (pages 751-751)
Mobile Commerce
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Web Services and E-Business Process Integration
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Article
E-Business System Development
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Article
E-Business  (pages 1056-1056)
E-Business
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Article
Emerging Trends  (pages 1146-1146)
Emerging Trends
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Back Materials
About the Editor
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Index
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