Ethical Issues in E-Business: Models and Frameworks

Ethical Issues in E-Business: Models and Frameworks

Daniel E. Palmer

Copyright: © 2010 |Pages: 272

ISBN13: 9781615206155|ISBN10: 1615206159|EISBN13: 9781615206162|ISBN13 Softcover: 9781616923099

DOI: 10.4018/978-1-61520-615-5

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Palmer, Daniel E., editor. Ethical Issues in E-Business: Models and Frameworks. IGI Global, 2010. https://doi.org/10.4018/978-1-61520-615-5

APA

Palmer, D. E. (Ed.). (2010). Ethical Issues in E-Business: Models and Frameworks. IGI Global. https://doi.org/10.4018/978-1-61520-615-5

Chicago

Palmer, Daniel E., ed. Ethical Issues in E-Business: Models and Frameworks. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-615-5

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Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability.

Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.

Table of Contents

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Front Materials

Title Page

Copyright Page

Editorial Advisory Board

Foreword

Preface

Acknowledgment

Chapters

The New Landscape of Business

Chapter 1

The Transformative Nature of E-Business: Business Ethics and Stakeholder Relations on the Internet (pages 1-14)

Daniel E. Palmer

The growth of various forms of e-business, from Internet sales and marketing to online financial processing, has been exponential in recent years. It is no exaggeration to say that nearly all forms of business involve elements of...

Chapter 2

The New Paradigm of Business on the Internet and Its Ethical Implications (pages 15-27)

Susan Emens

The advent of the internet and the subsequent growth in e-business has forced organizations to think beyond the traditional business model and develop a new paradigm in order to compete effectively in such a dynamic environment. This...

Anonymity, Trust, and Loyalty on the Internet

Chapter 3

The Anonymity of the Internet: A Problem for E-Commerce and a “Modified” Hobbesian Solution (pages 28-39)

Eric M. Rovie

Commerce performed electronically using the Internet (e-commerce) faces a unique and difficult problem, the anonymity of the Internet. Because the parties are not in physical proximity to one another, there are limited avenues for...

Chapter 4

Anonymity and Trust: The Ethical Challenges of E-Business Transactions (pages 40-57)

Andrew Terjesen

E-business offers an opportunity to create markets that transcend the “real-world” limitations on markets. However, E-business transactions carry an added level of distrust that is not present in “real-world” transactions due to the...

Chapter 5

Trust, Loyalty, and ECommerce (pages 58-79)

Leonard I. Rotman

E-commerce has experienced a meteoric rise from technological curiosity to substantive institution in little more than a decade of meaningful existence. The annual value of its global transactions is measured in the trillions of...

Marketing Ethics in E-Business

Chapter 6

E-Business Goes Mobile: A Fiduciary Framework for Regulating Mobile Location Based Services (pages 80-90)

Abe Zakhem

Where others have remarked on the possible fiduciary regulation of e-commerce in general, this chapter makes a more specific and demanding normative claim; notably, that we in fact ought to regulate Mobile Location Based Services...

Chapter 7

The Ethical Implications of A/B and Multivariate E-Commerce Optimization Testing (pages 91-104)

J. J. Sylvia

A/B and multivariate website optimization may not seem ethically problematic at first blush; however, in this chapter I will consider some of the less obvious elements that have been tested, such as header color, button design, and...

Chapter 8

Ethics in E-Marketing: A Marketing Mix Perspective (pages 105-119)

Erkan Özdemir

Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well. However, e-marketing practices raise specific new and different ethical issues as well. For instance, new...

Chapter 9

Moral Guidelines for Marketing Good Corporate Conduct Online (pages 120-134)

Mary Lyn Stoll

Corporate social responsibility (CSR) is highly valuable for transnational corporations, but entails special requirements of heightened honesty in the marketing of CSR as compared to other goods and services. Companies need help in...

Privacy and Property Rights Online

Chapter 10

Privacy Revisited: From Lady Godiva’s Peeping Tom to Facebook’s Beacon Program (pages 135-151)

Kirsten Martin

The underlying concept of privacy has not changed for centuries, but our approach to acknowledging privacy in our transactions, exchanges, and relationships must be revisited as our technological environment – what we can do with...

Chapter 11

Against Strong Copyright in E-Business (pages 152-171)

D. E. Wittkower

As digital media give increasing power to users—power to reproduce, share, remix, and otherwise make use of content—businesses based on content provision are forced to either turn to technological and legal means of disempowering...

Chapter 12

A Case for Consumer Virtual Property (pages 172-187)

Matt Hettche

While the Internet is generally regarded as a tool of consumer empowerment, recent innovations in e-marketing signal a disparity in the quality of knowledge that the e-buyer and e-seller each bring to the exchange process. Armed with...

Ethical Issues in Public Policy and Communication

Chapter 13

Fairness and the Internet Sales Tax: A Contractarian Perspective (pages 188-199)

James Brian Coleman

One of the most noticeable features of online business transactions in the United States is the absence of a sales tax on interstate purchases. Consumers are not expected to pay taxes on Internet purchases across state lines, and...

Chapter 14

Ethical Issues Arising from the Usage of Electronic Communications in the Workplace (pages 200-219)

Fernando A.A. Lagraña

E-mail has become the most popular communication tool in the professional environment. Electronic communications, because of their specific nature, raise a number of ethical issues: e-mail communications are distance, asynchronous...

Back Materials

Compilation of References

About the Contributors

Index

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