MLA
Mariano, Stefania, and Nicola Simionato. "Where Are We Looking? A Practical Approach to Managing Knowledge Captured from Eye-Tracking Experiments: The Experience of Gulf Air." Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods, edited by Emma O'Brien, et al., IGI Global, 2011, pp. 216-227. https://doi.org/10.4018/978-1-61520-829-6.ch013
APA
Mariano, S. & Simionato, N. (2011). Where Are We Looking? A Practical Approach to Managing Knowledge Captured from Eye-Tracking Experiments: The Experience of Gulf Air. In E. O'Brien, S. Clifford, & M. Southern (Eds.), Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (pp. 216-227). IGI Global. https://doi.org/10.4018/978-1-61520-829-6.ch013
Chicago
Mariano, Stefania, and Nicola Simionato. "Where Are We Looking? A Practical Approach to Managing Knowledge Captured from Eye-Tracking Experiments: The Experience of Gulf Air." In Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods, edited by Emma O'Brien, Seamus Clifford, and Mark Southern, 216-227. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61520-829-6.ch013
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