MLA
Appiah, Osei, and Troy Elias. "Race-Specific Advertising on Commercial Websites: Effects of Ethnically Ambiguous Computer Generated Characters in a Digital World." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 161-179. https://doi.org/10.4018/978-1-61692-020-3.ch007
APA
Appiah, O. & Elias, T. (2011). Race-Specific Advertising on Commercial Websites: Effects of Ethnically Ambiguous Computer Generated Characters in a Digital World. In M. Eastin, T. Daugherty, & N. Burns (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 161-179). IGI Global. https://doi.org/10.4018/978-1-61692-020-3.ch007
Chicago
Appiah, Osei, and Troy Elias. "Race-Specific Advertising on Commercial Websites: Effects of Ethnically Ambiguous Computer Generated Characters in a Digital World." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, 161-179. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-020-3.ch007
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