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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Barbara Ciaramitaro
Copyright: © 2011 |Pages: 399
ISBN13: 9781616928087|ISBN10: 1616928085|EISBN13: 9781616928100
DOI: 10.4018/978-1-61692-808-7
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MLA

Ciaramitaro, Barbara, editor. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships. IGI Global, 2011. https://doi.org/10.4018/978-1-61692-808-7

APA

Ciaramitaro, B. (Ed.). (2011). Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships. IGI Global. https://doi.org/10.4018/978-1-61692-808-7

Chicago

Ciaramitaro, Barbara, ed. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-808-7

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With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Foreword
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Preface
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Acknowledgment
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Chapters
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Chapter 1
The Changing Face of E-Commerce
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Human Factors, Legal and Security Issues of Virtual Worlds
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The Future of Virtual Worlds and E-Commerce
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Back Materials
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Compilation of References
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About the Contributors
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Index
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