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Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Copyright: © 2011 |Pages: 316
ISBN13: 9781616928773|ISBN10: 1616928778|EISBN13: 9781616928797
DOI: 10.4018/978-1-61692-877-3
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MLA

Strader, Troy J., editor. Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. IGI Global, 2011. https://doi.org/10.4018/978-1-61692-877-3

APA

Strader, T. (Ed.). (2011). Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. IGI Global. https://doi.org/10.4018/978-1-61692-877-3

Chicago

Strader, Troy J., ed. Digital Product Management, Technology and Practice: Interdisciplinary Perspectives. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-877-3

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Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products.  Digital products involve some combination of text, images, audio, video, and computer programs. They have unique advantages such as very low marginal costs for production, storage, and distribution, but also involve the disadvantage of increased opportunities for product piracy.

Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives covers a wide range of digital product management issues and offers some insight into real-world practice and research findings. Experts in several disciplines from around the world offer their views on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
Chapter 1
Technology  (pages 20-20)
Technology
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Chapter 2
Business Functions  (pages 31-31)
Business Functions
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Chapter 3
Issues and Strategies  (pages 95-95)
Issues and Strategies
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Chapter 4
Visions for the Future  (pages 217-217)
Visions for the Future
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Back Materials
Compilation of References
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About the Contributors
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Index
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