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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Copyright: © 2020 |Pages: 395
ISBN13: 9781799800354|ISBN10: 1799800350|EISBN13: 9781799800378
DOI: 10.4018/978-1-7998-0035-4
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MLA

Meral, Yurdagül, editor. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage. IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0035-4

APA

Meral, Y. (Ed.). (2020). Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage. IGI Global. https://doi.org/10.4018/978-1-7998-0035-4

Chicago

Meral, Yurdagül, ed. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0035-4

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The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in E-Business Research (AEBR) Book Series
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Preface
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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