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Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism

Copyright: © 2020 |Pages: 605
ISBN13: 9781799810483|ISBN10: 1799810488|EISBN13: 9781799810490
DOI: 10.4018/978-1-7998-1048-3
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MLA

Wang, Cheng Lu, editor. Handbook of Research on the Impact of Fandom in Society and Consumerism. IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1048-3

APA

Wang, C. L. (Ed.). (2020). Handbook of Research on the Impact of Fandom in Society and Consumerism. IGI Global. https://doi.org/10.4018/978-1-7998-1048-3

Chicago

Wang, Cheng Lu, ed. Handbook of Research on the Impact of Fandom in Society and Consumerism. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1048-3

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture.

The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Preface
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Acknowledgment
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Contemporary Perspectives on Fandom Research: An Introduction
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Chapters
Theoretical Foundation and Fandom Characteristics
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Application in Human Behavior and Consumption
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Back Materials
Compilation of References
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About the Contributors
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Index
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