Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Copyright: © 2020 |Pages: 212
ISBN13: 9781799817345|ISBN10: 1799817342|EISBN13: 9781799817369
DOI: 10.4018/978-1-7998-1734-5
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MLA

Kavoğlu, Samet, and Meryem Salar, editors. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities. IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1734-5

APA

Kavoğlu, S. & Salar, M. (Eds.). (2020). Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities. IGI Global. https://doi.org/10.4018/978-1-7998-1734-5

Chicago

Kavoğlu, Samet, and Meryem Salar, eds. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1734-5

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Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Public Policy and Administration (APPA) Book Series
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Preface
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Chapters
Back Materials
Related Readings
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About the Contributors
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Index
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