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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Célia M.Q. Ramos, Cláudia Ribeiro de Almeida, Paula Odete Fernandes
Copyright: © 2020 |Pages: 477
ISBN13: 9781799819479|ISBN10: 1799819477|EISBN13: 9781799819486
DOI: 10.4018/978-1-7998-1947-9
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MLA

Ramos, Célia M.Q., et al., editors. Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector. IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1947-9

APA

Ramos, C. M., Almeida, C. R., & Fernandes, P. O. (Eds.). (2020). Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector. IGI Global. https://doi.org/10.4018/978-1-7998-1947-9

Chicago

Ramos, Célia M.Q., Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, eds. Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1947-9

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Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination.

The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
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Travel Decision and Tourism Experience
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Chapter 2
Social Media and Tourism Cases
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Chapter 3
Social Media and Hospitality
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Back Materials
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Compilation of References
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About the Contributors
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Index
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