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Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing: Breakthroughs in Research and Practice

Information Resources Management Association
Copyright: © 2020 |Pages: 1214
ISBN13: 9781799824695|ISBN10: 1799824691|EISBN13: 9781799824701
DOI: 10.4018/978-1-7998-2469-5
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MLA

Management Association, Information Resources, editor. Destination Management and Marketing: Breakthroughs in Research and Practice. IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2469-5

APA

Management Association, I. (Ed.). (2020). Destination Management and Marketing: Breakthroughs in Research and Practice. IGI Global. https://doi.org/10.4018/978-1-7998-2469-5

Chicago

Management Association, Information Resources, ed. Destination Management and Marketing: Breakthroughs in Research and Practice. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2469-5

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The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Chapters
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Chapter 1
Accommodation Management
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Chapter 2
Branding and Destination Image
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Chapter 3
Consumer Behavior and Analysis
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Chapter 4
Destination Development  (pages 482-482)
Destination Development
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Chapter 5
Destination Management  (pages 736-736)
Destination Management
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Chapter 6
Environmental and Community Impact
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Chapter 7
Marketing and Promotions  (pages 1053-1053)
Marketing and Promotions
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Back Materials
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Index
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