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Analyzing Global Social Media Consumption

Analyzing Global Social Media Consumption

Copyright: © 2021 |Pages: 358
ISBN13: 9781799847182|ISBN10: 1799847187|EISBN13: 9781799847199
DOI: 10.4018/978-1-7998-4718-2
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MLA

Wamuyu, Patrick Kanyi, editor. Analyzing Global Social Media Consumption. IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4718-2

APA

Wamuyu, P. K. (Ed.). (2021). Analyzing Global Social Media Consumption. IGI Global. https://doi.org/10.4018/978-1-7998-4718-2

Chicago

Wamuyu, Patrick Kanyi, ed. Analyzing Global Social Media Consumption. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4718-2

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Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities.

Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Social Networking and Online Communities (ASNOC) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Acknowledgment
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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