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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Copyright: © 2021 |Pages: 738
ISBN13: 9781799849841|ISBN10: 1799849848|EISBN13: 9781799849858
DOI: 10.4018/978-1-7998-4984-1
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MLA

Almunawar, Mohammad Nabil, et al., editors. Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN. IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4984-1

APA

Almunawar, M. N., Anshari, M., & Ariff Lim, S. (Eds.). (2021). Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN. IGI Global. https://doi.org/10.4018/978-1-7998-4984-1

Chicago

Almunawar, Mohammad Nabil, Muhammad Anshari, and Syamimi Ariff Lim, eds. Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-4984-1

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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Electronic Commerce (AEC) Book Series
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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