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Quality Evaluation and Workflows in Transcreation: A Social Study

Quality Evaluation and Workflows in Transcreation: A Social Study

Oliver Carreira
Copyright: © 2021 |Pages: 18
ISBN13: 9781799867999|ISBN10: 1799867994|ISBN13 Softcover: 9781799868002|EISBN13: 9781799868019
DOI: 10.4018/978-1-7998-6799-9.ch010
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MLA

Carreira, Oliver. "Quality Evaluation and Workflows in Transcreation: A Social Study." Innovative Perspectives on Corporate Communication in the Global World, edited by María Dolores Olvera-Lobo, et al., IGI Global, 2021, pp. 177-194. https://doi.org/10.4018/978-1-7998-6799-9.ch010

APA

Carreira, O. (2021). Quality Evaluation and Workflows in Transcreation: A Social Study. In M. Olvera-Lobo, J. Gutiérrez-Artacho, I. Rivera-Trigueros, & M. Díaz-Millón (Eds.), Innovative Perspectives on Corporate Communication in the Global World (pp. 177-194). IGI Global. https://doi.org/10.4018/978-1-7998-6799-9.ch010

Chicago

Carreira, Oliver. "Quality Evaluation and Workflows in Transcreation: A Social Study." In Innovative Perspectives on Corporate Communication in the Global World, edited by María Dolores Olvera-Lobo, et al., 177-194. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-6799-9.ch010

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Abstract

This chapter is oriented to provide some knowledge about two areas in transcreation that have not been thoroughly researched in this field: workflows and transcreation. For this purpose, a social methodology is proposed. By interviewing a group of four professional transcreators, it is expected to obtain more information on these two areas. Taking into account the results obtained in these interviews, a general workflow diagram is proposed. Likewise, a general quality assessment model is suggested for transcreation. Due to the nature and limitations of this proposal, the representativity of these items should be considered as limited, though it offers a good starting point for further research.

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