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Health Communication During the COVID-19 Pandemic in Hungary

Health Communication During the COVID-19 Pandemic in Hungary

Zoltán Juhász, Erzsébet Hetesi
Copyright: © 2021 |Pages: 28
ISBN13: 9781799872634|ISBN10: 1799872637|ISBN13 Softcover: 9781799872665|EISBN13: 9781799872641
DOI: 10.4018/978-1-7998-7263-4.ch007
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MLA

Juhász, Zoltán, and Erzsébet Hetesi. "Health Communication During the COVID-19 Pandemic in Hungary." Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector, edited by José Duarte Santos and Inês Veiga Pereira, IGI Global, 2021, pp. 140-167. https://doi.org/10.4018/978-1-7998-7263-4.ch007

APA

Juhász, Z. & Hetesi, E. (2021). Health Communication During the COVID-19 Pandemic in Hungary. In J. Santos & I. Pereira (Eds.), Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (pp. 140-167). IGI Global. https://doi.org/10.4018/978-1-7998-7263-4.ch007

Chicago

Juhász, Zoltán, and Erzsébet Hetesi. "Health Communication During the COVID-19 Pandemic in Hungary." In Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector, edited by José Duarte Santos and Inês Veiga Pereira, 140-167. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7263-4.ch007

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Abstract

In this chapter, the authors are looking for the answer to how novel coronavirus disease (COVID-19) has influenced health communication in online platforms. The aim was to investigate with a newer qualitative research method (netnography) how the scenes of communication have been changed during the COVID-19 crisis. The content of some popular online public forums was analyzed that came up during the outbreak in Hungary. The participant opinions and attitudes regarding health communication of COVID-19 crisis management were observed. The community acceptance of two measures were investigated: necessity of wearing a mask and the mandatory evacuation of hospital beds. These topics divided the opinion of the citizens. In spite of the efficient COVID-19 outbreak management, there were very extreme and different opinions (skepticism, indignation, accusation, acceptance) in the online community about the accuracy and reliability of health communication. The results may support the future improvement of health crisis management.

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