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Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts

Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts

Norbert Merkovity
Copyright: © 2021 |Pages: 15
ISBN13: 9781799872917|ISBN10: 1799872912|EISBN13: 9781799872924
DOI: 10.4018/978-1-7998-7291-7.ch019
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MLA

Merkovity, Norbert. "Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts." Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation, edited by Information Resources Management Association, IGI Global, 2021, pp. 331-345. https://doi.org/10.4018/978-1-7998-7291-7.ch019

APA

Merkovity, N. (2021). Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts. In I. Management Association (Ed.), Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation (pp. 331-345). IGI Global. https://doi.org/10.4018/978-1-7998-7291-7.ch019

Chicago

Merkovity, Norbert. "Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts." In Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation, edited by Information Resources Management Association, 331-345. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7291-7.ch019

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Abstract

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.

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