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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Copyright: © 2022 |Pages: 554
ISBN13: 9781799875451|ISBN10: 1799875458|EISBN13: 9781799875468
DOI: 10.4018/978-1-7998-7545-1
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MLA

Ertz, Myriam, editor. Handbook of Research on the Platform Economy and the Evolution of E-Commerce. IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7545-1

APA

Ertz, M. (Ed.). (2022). Handbook of Research on the Platform Economy and the Evolution of E-Commerce. IGI Global. https://doi.org/10.4018/978-1-7998-7545-1

Chicago

Ertz, Myriam, ed. Handbook of Research on the Platform Economy and the Evolution of E-Commerce. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7545-1

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In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Electronic Commerce (AEC) Book Series
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Foreword
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Preface
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Acknowledgment
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Chapters
Chapter 1
Introduction  (pages 32-32)
Introduction
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The Collaborative Platform Economy or Sharing Economy: A Consubstantial Component of the Platform Economy
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Granting Products Multiple Lives Through the Platform Economy
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Pathways to Success for E-Commerce Platforms
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Technology and Innovation for the Platform Economy
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Social Media for the Platform Economy and E-Commerce
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Chapter 7
New Frontiers in the Platform Economy
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Back Materials
Compilation of References
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About the Contributors
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Index
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