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Adoption and Implementation of AI in Customer Relationship Management

Adoption and Implementation of AI in Customer Relationship Management

Copyright: © 2022 |Pages: 272
ISBN13: 9781799879596|ISBN10: 1799879593|EISBN13: 9781799879619
DOI: 10.4018/978-1-7998-7959-6
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MLA

Singh, Surabhi, editor. Adoption and Implementation of AI in Customer Relationship Management. IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7959-6

APA

Singh, S. (Ed.). (2022). Adoption and Implementation of AI in Customer Relationship Management. IGI Global. https://doi.org/10.4018/978-1-7998-7959-6

Chicago

Singh, Surabhi, ed. Adoption and Implementation of AI in Customer Relationship Management. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7959-6

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Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base.

Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Foreword
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Preface
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Acknowledgment
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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