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Using New Tools to Attract Visitors to Museums and Heritage Sites

Using New Tools to Attract Visitors to Museums and Heritage Sites

Lia Bassa, Melanie Kay Smith, Árpád Ferenc Papp-Váry
Copyright: © 2022 |Pages: 20
ISBN13: 9781799885283|ISBN10: 1799885283|ISBN13 Softcover: 9781799885290|EISBN13: 9781799885306
DOI: 10.4018/978-1-7998-8528-3.ch016
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MLA

Bassa, Lia, et al. "Using New Tools to Attract Visitors to Museums and Heritage Sites." Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism, edited by Lídia Oliveira, IGI Global, 2022, pp. 291-310. https://doi.org/10.4018/978-1-7998-8528-3.ch016

APA

Bassa, L., Smith, M. K., & Papp-Váry, Á. F. (2022). Using New Tools to Attract Visitors to Museums and Heritage Sites. In L. Oliveira (Ed.), Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism (pp. 291-310). IGI Global. https://doi.org/10.4018/978-1-7998-8528-3.ch016

Chicago

Bassa, Lia, Melanie Kay Smith, and Árpád Ferenc Papp-Váry. "Using New Tools to Attract Visitors to Museums and Heritage Sites." In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism, edited by Lídia Oliveira, 291-310. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8528-3.ch016

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Abstract

This chapter discusses the ways in which museums and heritage sites have adapted to the need to create technology-based experiences in recent decades culminating in the intensive online provision during the COVID period. The aim of both online and live visits should be as inclusive as possible of different audiences, stimulating interesting, rich, multi-cultural experiences that encourage re-visitation or at least recommendation to others. Ideally, sites should create meaningful as well as memorable experiences. This process includes several aspects and is very complex requiring the combination and harmonisation of education, heritage interpretation, marketing skills, and local initiatives. This chapter uses case studies to analyse the extent to which museums are rising to these challenges above, including the principles of the so-called ‘new museology', the need for more innovative technology to create visitor experiences, and COVID-19.

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