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Managing Business with Electronic Commerce: Issues and Trends

Managing Business with Electronic Commerce: Issues and Trends

Aryya Gangopadhyay
Copyright: © 2002 |Pages: 272
ISBN13: 9781930708129|ISBN10: 1930708122|EISBN13: 9781591400073
DOI: 10.4018/978-1-930708-12-9
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MLA

Gangopadhyay, Aryya, editor. Managing Business with Electronic Commerce: Issues and Trends. IGI Global, 2002. https://doi.org/10.4018/978-1-930708-12-9

APA

Gangopadhyay, A. (Ed.). (2002). Managing Business with Electronic Commerce: Issues and Trends. IGI Global. https://doi.org/10.4018/978-1-930708-12-9

Chicago

Gangopadhyay, Aryya, ed. Managing Business with Electronic Commerce: Issues and Trends. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-930708-12-9

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Because the field of electronic commerce has continued to expand so significantly in recent years, it has become necessary for businesses and organizations to address ways to develop successful business applications that aid in its effective utilization.

Managing Business with Electronic Commerce: Issues and Trends addresses this important need and is intended for students, practitioners, researchers and also a general audience with an interest in this innovative field.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Preface
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Chapters
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Chapter 1
Technology Development  (pages 10-10)
Technology Development
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Chapter 2
Marketing  (pages 99-99)
Marketing
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Chapter 3
Finance  (pages 150-150)
Finance
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Chapter 4
Business Strategies  (pages 198-198)
Business Strategies
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Back Materials
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About the Authors
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Index
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