Cases on Worldwide E-Commerce: Theory in Action

Cases on Worldwide E-Commerce: Theory in Action

Mahesh S. Raisinghani

Copyright: © 2002 |Pages: 276

ISBN13: 9781930708273|ISBN10: 1930708270|EISBN13: 9781591400134

DOI: 10.4018/978-1-93070-827-3

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Raisinghani, Mahesh S., editor. Cases on Worldwide E-Commerce: Theory in Action. IGI Global, 2002. https://doi.org/10.4018/978-1-93070-827-3

APA

Raisinghani, M. S. (Ed.). (2002). Cases on Worldwide E-Commerce: Theory in Action. IGI Global. https://doi.org/10.4018/978-1-93070-827-3

Chicago

Raisinghani, Mahesh S., ed. Cases on Worldwide E-Commerce: Theory in Action. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-93070-827-3

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The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication are valuable to practitioners and academicians in the e-commerce/information systems field as learning and teaching resources. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.

Table of Contents

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Front Materials

Title Page

Copyright Page

Preface

Dedication

Chapters

Chapter 1

GlobeRanger Corporation (pages 1-31)

Hanns-Christian L. Hanebeck, Stanley L. Kroder, John H. Nugent, Mahesh S. Raisinghani

This case traces the dynamic evolution/revolution of an e-commerce entity from concept through first-round venture financing. It details the critical thought processes and decisions that made this enterprise a key player in the...

Chapter 2

Implementation Management of an E-Commerce-Enabled Enterprise Information Systems: A Case Study at Texas Instruments (pages 32-47)

R. P. Sundarraj, Joseph Sarkis

This chapter presents a case study of an overview of the efforts of Texas Instrument’s (TI’s) internal and external ERP implementation, with a focus on linking its ERP system in a global e-commerce setting. This linkage is especially...

Chapter 3

A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International (pages 48-69)

David Paper, Kenneth B. Tingey

Access to the world enabled by the Internet facilitates internationalization as never before. However, lack of a coherent global Internet strategy can relegate any company to a strictly provincial “neighborhood” status. Globalization...

Chapter 4

E-Learning Business Models: Framework and Best Practice Examples (pages 70-94)

Sabine Seufert

According to several forecasts given by Gartner Group or International Data Corporation, for example, e-learning as a new buzzword for Web-based education and its commercialization seems to be a growing market in the digital economy....

Chapter 5

Growth and Consolidation in the Spanish-Speaking E-Commerce Market (pages 95-112)

Roberto Vinaja

This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking population. The case also provides a general overview of related issues in global e-commerce...

Chapter 6

Inca Foods: Reaching New Customers Worldwide (pages 113-134)

J. Martin Santana, Jaime Serida, Antonio Diaz

This chapter describes the evolution of electronic commerce at Inca Foods, the largest supermarket chain in Peru. In 1997, it launched its virtual store as an additional way to improve customer service. The new service represented a...

Chapter 7

Reality vs. Plan: How Organizational E-Commerce Strategies Evolve (pages 135-150)

David Gordon, James E. Skibo

Part of efficient management is measuring actual performance against desired metrics. In turn, actual strategic outcomes can be measured against plan. The authors show that this is also true of organizations’ e-commerce performance...

Chapter 8

Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses (pages 151-170)

Margaret T. O’Hara, Hugh J. Watson

This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The company has followed a business strategy that includes...

Chapter 9

Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger (pages 171-185)

Ira Yermish, Dale A. Bondanza

E-Europe is not a place or a group of countries but the philosophy of an emerging region within the scope of a technological revolution. E-Europe can be viewed from many perspectives including Euro currency makeup, European Union...

Chapter 10

ENI Company (pages 186-200)

Ook Lee

ENI Company is an electronic commerce firm in South Korea. ENI Company provides English news items and English lessons to the subscribers through daily e-mail service that includes free English news-related question and answer...

Chapter 11

SAFECO: Leveraging the Web in a Knowledge-Based Service Industry (pages 201-220)

Debabroto Chatterjee, Leonard M. Jessup

The Internet and World Wide Web present significant business opportunities and threats, particularly for business organizations that are knowledge-based and/or that offer primarily information-based services. For these types of...

Chapter 12

E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top (pages 221-249)

Adam T. Elegant, Ramiro Montealegre

E*Trade revolutionized the securities brokerage industry by “creating” Internet trading. E*Trade’s original strategy was to deliver cost savings to customers while amortizing fixed costs over a greater number of accounts. In 1997...

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