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A Possible Framework for Attention-Based Politics: A Field for Research

A Possible Framework for Attention-Based Politics: A Field for Research

Norbert Merkovity
Copyright: © 2019 |Volume: 10 |Issue: 2 |Pages: 11
ISSN: 1947-9131|EISSN: 1947-914X|EISBN13: 9781522566298|DOI: 10.4018/IJEP.2019070102
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MLA

Merkovity, Norbert. "A Possible Framework for Attention-Based Politics: A Field for Research." IJEP vol.10, no.2 2019: pp.13-23. http://doi.org/10.4018/IJEP.2019070102

APA

Merkovity, N. (2019). A Possible Framework for Attention-Based Politics: A Field for Research. International Journal of E-Politics (IJEP), 10(2), 13-23. http://doi.org/10.4018/IJEP.2019070102

Chicago

Merkovity, Norbert. "A Possible Framework for Attention-Based Politics: A Field for Research," International Journal of E-Politics (IJEP) 10, no.2: 13-23. http://doi.org/10.4018/IJEP.2019070102

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Abstract

According to scholars, the use of mediatization could be understood as a communicative representation of politicians or spin doctoring, but either way, it ends in self-representation and in “self-initiated stage-management.” However, the social media environment could give a new perspective on the communication of the political actors in political communication. This communication could be seen as self-broadcasting that could be conceptualized as attention-based politics. This article aims to give a brief introduction to a theoretical framework of the phenomenon and to provide research directions in order to understand politician's strategies in attraction, maximization, and the direction the attention of followers and journalists.

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