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Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use

Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use

Imed Boughzala
Copyright: © 2016 |Volume: 28 |Issue: 2 |Pages: 17
ISSN: 1546-2234|EISSN: 1546-5012|EISBN13: 9781466688797|DOI: 10.4018/JOEUC.2016040107
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MLA

Boughzala, Imed. "Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use." JOEUC vol.28, no.2 2016: pp.107-123. http://doi.org/10.4018/JOEUC.2016040107

APA

Boughzala, I. (2016). Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use. Journal of Organizational and End User Computing (JOEUC), 28(2), 107-123. http://doi.org/10.4018/JOEUC.2016040107

Chicago

Boughzala, Imed. "Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use," Journal of Organizational and End User Computing (JOEUC) 28, no.2: 107-123. http://doi.org/10.4018/JOEUC.2016040107

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Abstract

Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

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