Welcome to the InfoSci Platform
Reference Hub2
Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour

Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour

Vanessa Ratten
Copyright: © 2012 |Volume: 2 |Issue: 2 |Pages: 11
ISSN: 2156-1834|EISSN: 2156-1826|EISBN13: 9781466611146|DOI: 10.4018/ijcac.2012040105
Cite Article Cite Article

MLA

Ratten, Vanessa. "Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour." IJCAC vol.2, no.2 2012: pp.48-58. http://doi.org/10.4018/ijcac.2012040105

APA

Ratten, V. (2012). Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour. International Journal of Cloud Applications and Computing (IJCAC), 2(2), 48-58. http://doi.org/10.4018/ijcac.2012040105

Chicago

Ratten, Vanessa. "Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour," International Journal of Cloud Applications and Computing (IJCAC) 2, no.2: 48-58. http://doi.org/10.4018/ijcac.2012040105

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Cloud computing is an emerging service technology that has ethical and entrepreneurial implications. Due to technological innovations increasing the attention placed on cloud computing services, more people are focusing on the security and privacy issues determined by ethical guidelines and how the technology is evolving as an entrepreneurial service innovation. This paper presents a theoretical perspective on how a person adopts cloud computing. The literature on technology innovation and adoption behaviour is examined with a focus on social cognitive theory. A theoretical framework is then presented, which indicates a number of propositions to describe the intention of a person to adopt cloud computing services. The role of technology marketing capability, sustained learning and outcome expectancy are included in helping to understand the role of cloud computing applications. Suggestions for future research and practical implications are stated.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.