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Branding Prince Edward County as a Gastronomic Niche Tourism Destination: A Case Study

Branding Prince Edward County as a Gastronomic Niche Tourism Destination: A Case Study

Geneviève Brisson, Rocci Luppicini
Copyright: © 2015 |Volume: 6 |Issue: 2 |Pages: 19
ISSN: 1947-8402|EISSN: 1947-8410|EISBN13: 9781466679108|DOI: 10.4018/ijsesd.2015040101
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MLA

Brisson, Geneviève, and Rocci Luppicini. "Branding Prince Edward County as a Gastronomic Niche Tourism Destination: A Case Study." IJSESD vol.6, no.2 2015: pp.1-19. http://doi.org/10.4018/ijsesd.2015040101

APA

Brisson, G. & Luppicini, R. (2015). Branding Prince Edward County as a Gastronomic Niche Tourism Destination: A Case Study. International Journal of Social Ecology and Sustainable Development (IJSESD), 6(2), 1-19. http://doi.org/10.4018/ijsesd.2015040101

Chicago

Brisson, Geneviève, and Rocci Luppicini. "Branding Prince Edward County as a Gastronomic Niche Tourism Destination: A Case Study," International Journal of Social Ecology and Sustainable Development (IJSESD) 6, no.2: 1-19. http://doi.org/10.4018/ijsesd.2015040101

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Abstract

Increasingly, gastronomy is playing a role in people's motivation for travel, and destinations are making food and beverages their main attraction. This study explored the growing field of gastronomic tourism, a type of niche tourism, through the theoretical framework of destination branding theory. Using a qualitative case study research design, this research examined the branding of the emergent region of Prince Edward County, Ontario, Canada as a gastronomic niche tourism destination from the perspective of tourism industry players. Findings indicated that the region turned to gastronomic tourism due to its agricultural history and need for economic development. It was also found that tourism industry players utilized the processes of brand identity, product development, collaboration, support and communication to brand the region. This study contributes scholarly and practical knowledge to the areas of tourism and branding, by providing insight into the development, management and promotion of destination brands.

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