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E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy

E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy

Norshuhada Shiratuddin
Copyright: © 2005 |Volume: 3 |Issue: 2 |Pages: 16
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205332|EISSN: 1539-2929|DOI: 10.4018/jeco.2005040101
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MLA

Shiratuddin, Norshuhada. "E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy." JECO vol.3, no.2 2005: pp.1-16. http://doi.org/10.4018/jeco.2005040101

APA

Shiratuddin, N. (2005). E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy. Journal of Electronic Commerce in Organizations (JECO), 3(2), 1-16. http://doi.org/10.4018/jeco.2005040101

Chicago

Shiratuddin, Norshuhada. "E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy," Journal of Electronic Commerce in Organizations (JECO) 3, no.2: 1-16. http://doi.org/10.4018/jeco.2005040101

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Abstract

This article describes an ongoing project on the use of electronic books (e-books) in a higher institution and starts with a discussion on the diversity of e-book definitions to address misconception of its concept. Then, the advantages and associated technology such as hardware, software, formats, and standards are detailed. Comparisons between formats, a discussion on where e-books can be acquired and purchased, the electronic publishing process, e-book compilers, and personalized e-books are also explained. The final part of this article highlights the idea of marketing e-books electronically to improve accessibility and also assist lecturers to market their publications. In addition, the results of investigating buyers’ views are discussed briefly where a formula for pricing e-books based on student attitudes is also proposed.

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