Reference Hub

This research has been cited in:

Article
A persuasive-based latent class segmentation analysis of luxury brand websitesElectronic Commerce Research10.1007/s10660-016-9212-0
Article
Switching to Green Lifestyles: Behavior Change of Ant Forest UsersInternational Journal of Environmental Research and Public Health10.3390/ijerph15091819
Article
Invasive Yet Inevitable? Privacy Normalization Trends in Biometric TechnologySocial Media + Society10.1177/20563051221129147
Conference
Differentiating persuasive factors for tourism booking websites: Towards matrix factorization2022 22nd International Conference on Computational Science and Its Applications (ICCSA)10.1109/ICCSA57511.2022.00011
Conference
Health Technologies 'In the Wild'Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems10.1145/2858036.2858128
Chapter
Does Persuasive E-commerce Website Influence Users’ Acceptance and Online Buying Behaviour? The Findings of the Largest E-commerce Website in MalaysiaICT for a Better Life and a Better World10.1007/978-3-030-10737-6_17
Conference
A Novel Approach for E-Commerce System for Sale Prediction with Denoised Auto Encoder and SVM based Approach2023 International Conference on Sustainable Computing and Smart Systems (ICSCSS)10.1109/ICSCSS57650.2023.10169595
Article
On the platform but will they buy? Predicting customers' purchase behavior using deep learningDecision Support Systems10.1016/j.dss.2021.113622
Conference
Persuasive impact of online media: investigating the influence of visual persuasion2015 Asia Pacific Conference on Multimedia and Broadcasting10.1109/APMediaCast.2015.7210269
Article
Using the elaboration likelihood model to examine online persuasion through website designInformation & Management10.1016/j.im.2018.03.009
Article
Mapping unified theory of acceptance and use of technology (UTAUT) 2: a taxonomical study using bibliometric visualisationforesight10.1108/FS-08-2020-0079
Article
Factors Driving Consumer Engagement and Intentions with Gamification of Mobile AppsJournal of Electronic Commerce in Organizations10.4018/JECO.2020040102

Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness

Muna M. Alhammad, Stephen R. Gulliver

Source Title: Journal of Electronic Commerce in Organizations (JECO)12(2)

ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781466657618|DOI: 10.4018/jeco.2014040101

Cite Article Cite Article

MLA

Alhammad, Muna M., and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness." JECO vol.12, no.2 2014: pp.1-13. http://doi.org/10.4018/jeco.2014040101

APA

Alhammad, M. M. & Gulliver, S. R. (2014). Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness. Journal of Electronic Commerce in Organizations (JECO), 12(2), 1-13. http://doi.org/10.4018/jeco.2014040101

Chicago

Alhammad, Muna M., and Stephen R. Gulliver. "Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness," Journal of Electronic Commerce in Organizations (JECO) 12, no.2: 1-13. http://doi.org/10.4018/jeco.2014040101

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.

Username or email: *

Password: *

Forgot individual login password?

Create individual account

Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness

MLA

APA

Chicago

Export Reference

Abstract

Request Access